News

  • Improve the customer experience to increase profits

    Improve your customer experience and you can improve the bottom line.   Researchers found that there’s truth behind the adage, you have to spend money to make money.   Almost half of customers are willing to pay more for a product or service if they can get a better experience, according to new...
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  • How Marketing and Service can improve the customer experience

    Marketing and Service work at opposite ends of the most hands-on part of the customer experience: the sale. If the two worked together more consistently, they could take customer satisfaction to a higher level.   Most companies let Marketing do its thing to bring in leads. Then Service does its...
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  • Short words you should not use with customers

        In business, we often need to speed up conversations and transactions with customers. But some conversation shortcuts just shouldn’t be used. Thanks to text, acronyms and abbreviations are more common today than ever. We’re almost always looking for a shortcut, whether we email, online c...
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  • 4 top trends for the 2021 customer experience

    We all hope most things look different in 2021 – and the customer experience is no different. Here’s where experts say the biggest changes will be – and how you can adapt. Customers will expect different kinds of experiences – distanced, efficient and personal, at least for some time, according ...
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  • Strengthen customer loyalty with digital events

      With curfews and restrictions on contact and travel, many planned events have been moved into the digital realm. The change of circumstances, however, has also seen a number of new events appear. Whether it is a video call with colleagues, online games evenings with friends or a training ...
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  • 5 tips to build customer loyalty

    Good salespeople and great service professionals are the key ingredients to customer loyalty. Here are five ways they can come together to build it. It’s important to work together because customer loyalty is on the line every day. There are too many readily available options. Customers can swi...
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  • Should your marketing message be clear or clever Here’s help

      When you want customers to remember your message, should you be clever?   Sure, clever ideas, jingles and catchphrases stick trigger customers’ emotions. But if the message across your customer experience is clear, it’s easy to remember.   So what’s more effective?   “Be both clever and c...
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  • 7 ways to show customers you really care

      You can have the most efficient experience in the industry, but if customers don’t feel like you care about them, they won’t stay loyal. Here’s how the people who interact with customers can consistently show they care.   Most organizations find it’s easier to teach employees the “hard sk...
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  • How to manage customer expectations – even when they’re unreasonable

      Customers often expect more than you can do. Fortunately, it’s possible to manage their expectations, deliver what you can and keep them happy.   You’re likely tempted to say no when customers ask for something that seems unreasonable or outside the scope of what you do. But consider this...
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  • The one thing customers care more about than their problems

      When customers have a problem, you’d think that would be the main thing they cared about. But new research suggests one thing is more important.   The way they see it “Customers care more about how companies handle their problems than about the existence of the problems in the first ...
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  • 11 ways to show customers love and gratitude

    There’s no time like now to show customers love and gratitude. Here are 11 ways to make it special. Any time of the year – and especially after a year like the last one – is relevant to thank customers and send some gratis their way. But while our hearts and minds are on love – it is American He...
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  • Camei Badminton Competition and Team Building

    In order to enrich the company’s cultural and sports spirits, Camei launched a badminton team building activity at Quanzhou Olympic Stadium before the Labor Day holiday. Under the care and leadership of the company’s leaders, all senior executives actively participated in the event.   A tw...
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